Dealing with a Gun Shop Commando
May 18, 2012
Having worked at a firearm retailer and shooting range for close to a decade, I have had the pleasure (and displeasure) of dealing with some really interesting customers and co-workers. There are some great people that work in the firearm industry that are well educated on product and customer service, but its the industry’s “knuckleheads” that garner the most attention and have given us a very poor stereotype. I began working in the industry part time because I enjoyed the shooting sports. My previous work experience was from the restaurant industry as a server and owning and operating a small martial arts training center. As difficult as some customers are in the gun the industry, working as a server for many years made it rather easy. Gun customers can be very difficult, but not as difficult as a drunk or worse yet hungry “guest.” Anything bad that can be said to a person is generally said to a restaurant server on a daily basis. I also valued my prior experience running a martial arts school as I enjoyed teaching people things that they didn’t already know. Sometimes it can be very difficult, but seeing a novice customer leave with a little more knowledge is very fulfilling.
My new co-workers at the gun shop fell into two different categories: Young adults of college age with little work experience and middle aged adults who were lifetime hunters or valued other outdoor activities. Younger salespeople looked to the elders for advice on customer service and product knowledge. Generally more opinions than facts seemed to float around behind the counter, but there was some firearm education present. Compared to the other stores in the local area, the staff at this store was slightly more knowledgeable and slightly more friendly to the general public. This is why I enjoyed this particular store and had frequented it often before my employment.
Over the course of my first 3-4 years at this store, I moved from part time to full time and became a much more educated salesperson. Although, a couple of my co-workers did add to my education, most of the knowledge I acquired in that time was from researching on my own and live fire practice on the range. Although, there is a lot of information present on the internet about the different guns out there, reading just doesn’t match shooting those guns, taking them apart, cleaning them and so on. I had a passion for shooting and for sales. I often had to bite my lip when dealing with certain customers, but I tried to not let the know-it-all, berating, obnoxious customers get me dowm. Other sales staff were not as successful and I regretfully saw many of them come and go. Some just didn’t want to take the time to learn the plethora of information out there, others were disrespectful and prejudiced towards some, and many just couldn’t deal with the rude customers that came in on a daily basis.
After a few years of working at the store, I took over management. The store was not making the numbers it needed to at the time, and I was given the opportunity to turn it around. Although, I could spend a lot of time going in depth on how I made such a turn around, I will only focus on one facet: Customer Service. Although, there may quite a few firearm retailers in our local area, most lack quality customer service. They are for the most part rude and uneducated. It wasn’t hard to raise the bar so to speak, but it took quite some time for the public to acknowledge the change. It wasn’t as easy as saying, here are the rules. I constantly had to be pushing and pulling with employees for them to offer great customer service to everyone, not just those customers they liked. Over time, we did get there and we had many customers willing to pay our marginally higher prices just because we gave them exceptional customer service. We grew so fast after that point, that our customer service issues shifted from bettering our attitude to trying to keep up with so many customers in the store at one time.
But, how as a customer do we deal with the average gun store commando who is so uneducated and rude? Well, if you have options on where to shop then I would explore those other options. There are a lot of stores out there that spend a lot of time and money educating and training their employees to better serve you. Those stores are more deserving of your patronage and you will find yourself more happily fulfilled in shopping there. Sometimes those better stores have lower prices and some may be marginally more. I personally am willing to pay a little more for quality and friendly service. This is how wide spread changes are made in a capitalistic society.
Another option is purchasing your firearms, ammunition, and accessories online. Although, the firearm industry is a little backward online compared to say the electronics industry; it has come a long way. You can find great prices, free shipping, quick delivery, and even quality customer service through online entities. Questions can still be asked via email or through the companies social media networks and many online companies can be just as informative and friendly as the better local stores. If you don’t have an educated and friendly local firearm retailer, going on line is logical less stress choice than dealing with those grumpy gun shop geeks.
Sometimes, a good store will have one or two bad employees or more often maybe there is just a misunderstanding with an otherwise good employee. If this happens simply wait for another salesperson to help you. Although, you may not find a lot of head way by asking for a manager on duty, you may find better service this way. Be respectful in the way you do this though. Being the boss, I didn’t mind if a customer had a problem or complaint they wanted to bring to my attention. If you go over the top though, cursing and making a scene, I would ask you to leave even if the problem you had with our salesperson was legitimate. You may think that the manager or boss will cower to such techniques, but I for one would not. If you disrupted my store, I’d be more than happy to allow you to spend your money elsewhere.
If you don’t have a friendly store and don’t wish to purchase online, you may just have to suck it up and deal with some poor customer service and attitude. If this is the only choice you have, don’t go into the store with a combative attitude yourself. Being rude to a rude salesperson won’t get you anywhere closer to getting that gun you want. Be friendly, be polite, and be patient. Many of the more rude salespersons out there are rude because they have to deal with a lot of jerks on a daily basis. If you define yourself as one of those jerks, you just justified his poor attempt at customer service. It shouldn’t be this way, but it may be your reality. Make sure to greet the salesperson when entering the store. This will make them relax a little as people who say hello aren’t usually the ones trying to rob them (I know this sounds absurd, but it is how a lot in the industry think). Greeting the salesperson also alerts them to your presence. It subconsciously says that you are there to buy something and you are an alright guy or girl.
Next, be patient. Sometimes a store is just busy and the salesperson doesn’t mean to be rude. Be patient after greeting him and wait your turn. This doesn’t mean you should let other customers come in after you and barge their way in. If that happens, stand your ground and make sure the new customer and the salesperson know that you have been waiting patiently and now are ready for you turn. After you are being helped, let the salesperson know what you are looking for. More information is better. Are you looking for a concealable firearm, something for home defense, something for target or competition shooting, something that looks pretty, something for all the above? A good salesperson will engage you and ask these questions. A poor salesperson will not, so you need to step up and let them know. Just because they are poor at proper sales, they may still have the knowledge you need to make a proper choice.
After giving the information they need to assess what you will need, feel free to ask questions about the options they present to you. Be respectful of the firearm handed to you, don’t try to take it apart, and don’t point it at the salesperson or anyone else around you. Working at a gun store and range, we get a lot of loaded firearms pointed at us. WE DON’T LIKE THAT. Even with a new in box unloaded firearm, it can stir those past memories if you are pointing that gun at our heads. Although, you should ask the questions you have about the firearm, don’t spend 4 hours doing so. There are probably a lot of other customers in the store that need assistance. Be courteous of those other customers and the salesperson helping you. As much as we like to help customers and talk about guns, even good customer services representatives have other guests to help and other work to get done. If you can’t make a decision right away, let the salesperson help someone else why you think it over.
One of the hardest things to do is deal with a condescending attitude from the person helping us. If you are new the firearms industry or just don’t feel the need to know EVERYTHING about every gun ever made, you will most likely slip up and use the wrong terminology, hold the gun incorrectly, or just ask a “stupid” question. A good salesperson won’t attack you and most likely correct you in a very polite way. The lesser in our industry will blurt out caustic remarks to belittle you and boost their self-esteem. This is extremely irritating for a customer. I’ve had employees that did that and they only did it once. But, if you have no choice but to deal with that jerk, then you are better off just keeping your cool, possibly taking note of their poorly made correction, and finally paying and getting out of there as soon as possible. I know it’s tough, but sometimes as customers we have to bite our lip, just like how I had to bite my lip as salesperson on the opposite receiving end.
Finally, you have made it through a few of the hurdles of dealing with poor customer service, paid and ready to go. Although, I personally do not wish to give my money to stores with horribly rude customer service, you have done so and made it out the door. The biggest issue you can have at this point is if your firearm is defective in some way and have to return to the store. Finding a store with great customer service even if a little more expensive pays for itself at this point. They won’t trouble you with a return or will help you get the gun fixed as soon as possible. It’s hard to overstate how much finding a good store will make your buying experience so much better. If you made it out the door with your gun though, you most likely gained a little more knowledge than you had prior to that experience. Although, you may not know a lot more about guns, you do know more about the buying process. This will help you be a little more prepared or a little more picky in choosing the next store you will give your money.









